Dan Barash Online


Welcome to Moe’s New Rice Bowls
April 6, 2010, 8:23 pm
Filed under: Uncategorized

ATLANTA, Ga. (March 29, 2010) – Rice at Moe’s Southwest Grill just got a whole lot more interesting. For a limited time, guests can enjoy Moe’s fresh ingredients without the tortilla in one of three new Rice Bowls. “The strategy behind Rice Bowls was to showcase our 25 fresh ingredients while offering a product line that speaks to a broader audience than our large burritos,” explains Joel Bulger, vice president of Marketing for Moe’s Southwest Grill. “Our new rice bowls feature three great flavor combinations that should appeal to everyone, and serves them up in a whole new way.” The three featured Rice Bowls are: Pulled Pork Rice Bowl – Rice covered with pinto beans, grilled onions, handmade pico de gallo, shredded cheese, fresh cilantro and topped with slow cooked pulled pork and Moe’s famous queso. Grilled Chicken Rice Bowl – Rice covered with pinto beans, grilled peppers and mushrooms, handmade pico de gallo, shredded cheese and topped with grilled chicken and Moe’s chipotle ranch dressing. Tofu Rice Bowl – Rice covered with black beans, grilled onions and mushrooms, handmade pico de gallo, shredded cheeses, black olives, fresh cucumber and topped with seasoned tofu. Rice Bowls join burritos, quesadillas, nachos, salads, tacos and fajitas to become a new category at Moe’s for a limited time. Moe’s has over 400 locations in 34 states where guests can try all three Rice Bowls from now until June 13.

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