Dan Barash Online

Moe’s Adds Whole-Grain Tortillas to Menu
January 12, 2010, 7:41 pm
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Moe’s Adds Whole-Grain Tortillas to Menu

Joining Moe’s 25 fresh ingredients, the whole grain tortilla makes eating smart easy at Moe’s.

— Chain Leader, 1/12/2010 10:27:00 AM

PRESS RELEASE: ATLANTA, GA. (JANUARY 12, 2009) – With a fully customizable menu and 25 fresh ingredients to choose from, Moe’s prides itself on the ability to meet a variety of dietary needs and flavor preferences. The new Whole Grain tortilla offers a fresh, nutritious alternative to Moe’s flour tortillas for Moe’s guests seeking a healthier alternative.
Available for quesadillas, burritos, junior burritos and salad bowls, the whole grain tortilla offers vital nutrients including antioxidants, B vitamins, fiber, healthy fats and proteins.

“We tested a variety of tortillas, but decided on whole grain because of the great taste and nutritional benefits,” explains Dan Barash, director of R&D for Moe’s Southwest Grill. “Whole grains provide the rich balance of nutrients that are found in the original grain seed.”
The whole grain tortilla joins a variety of unique ingredients such as tofu, grilled vegetables, chopped cucumber, fresh jalapenos, house-made guacamole and pico de gallo, to name a few, that make dining easy for vegetarians and vegans alike as well.
“At Moe’s we follow the necessary guidelines for vegetarians, such as cooking our veggies on a separate grill and serving cheese and sour cream that is free of gelatin and animal rennet,” says Barash. “The population living the vegetarian and vegan lifestyle is growing, as is the population of people looking for healthy options at chain restaurants. I’m proud to say that Moe’s has been happily serving these groups since day one. The whole grain tortilla takes our healthy offerings to the next level.”
About Moe’s Southwest Grill
Moe’s Southwest Grill is a fast-casual concept featuring fresh southwest fare in a fun and engaging atmosphere with over 400 locations nationwide. At Moe’s, each meal is prepared right before your eyes and is accompanied by free chips and salsa, including the Homewrecker burrito, the Billy Barou nachos, and the Close Talker salad. Founded in 2000, Atlanta-based Moe’s Southwest Grill was named a Top Ten Growth Chain by Restaurant Hospitality in 2007 and is a Gold Award winner of the 2008 Consumer’s Choice in Chains Awards. Moe’s is owned by FOCUS Brands Inc.(r), the franchisor and operator of over 2,200 Carvel(r), Cinnabon(r), Schlotzsky’s(r), Moe’s Southwest Grill(r)  locations and Seattle’s Best Coffee(r) on certain military bases and in international markets. For more information, visit www.moes.com.